5 Ways SEO & Web Design Work Perfectly Together

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Author:
Aubrey Lang, Founder of Idle 2 Idol

You might think that SEO and web design are two separate entities. But the truth is, they go hand-in-hand. In order to rank high on search engines, you need a well thought out search engine friendly website with an optimized layout and design.

We all know that we need to have a strong SEO strategy in order for our website to rank well on the search engines. In this article, I'm going to go over five guidelines you must follow as you construct your site and develop content so it may start ranking better sooner than expected.

These are the exact same five guidelines we use to construct your website, so your content starts ranking higher in the search results sooner than you think.

SEO is not the only factor that determines how your website ranks in search engines. It takes more than SEO to improve your ranking in the SERPs.

The design and structure of a web page has an impact on SEO, which can make or break performance for both users and advertisers alike. You must also ensure that your website is well-designed, or you risk squandering all of your organic equity.

Many people are unaware of how well SEO and site design work together, their components blend and flow together so effectively for web pages.

So, what are the aspects of SEO and site design that work together? Take a look at these five examples of how they're used together.

1. User friendly Mobile Website 

If you're not making your site mobile-friendly, then it's time to do so. Mobile search is on the rise and will have a profound effect on how people find what they need online.

Make sure that you don't get left behind by developing a website for desktop or tablet but also make sure that all of its features are available from any device with internet access as well!

For years, people have been relying on their smartphones to browse the Web and engage with online content. However, as more web applications are designed for mobile-friendly viewing devices like tablets and smartwatches, it's important that your site is also accessible from these gadgets too.

Anyone with even a simple understanding of SEO or web design should be aware of the importance of making your site mobile-friendly.

In fact, if you haven't taken the effort to do it yet, you're already a few years behind.

For several years, the number of individuals looking on desktop computers has been falling, while the number of people searching on mobile devices has consistently increased.

Mobile devices account for more than half of all web traffic, which means that more than half of your audience is likely to be using their phones.

You could risk dividing half of your users by not having a mobile-friendly website design. That is enormous.

A high bounce rate on a website caused by it not loading properly on a phone or tablet may send negative signals to Google, and your rankings may suffer as a result.

2. Simple & easy to read layout

If you've been following SEO trends, then chances are that content is on your mind. But how does web design affect the quality of your site's content?

Poorly designed websites make it difficult for people to read what they came there for and can even drive visitors away completely!

Some people may not know how much of an impact a website's design has on your content, or at least how it is presented.

Users may be unable to read what they came to your website to perform due to poor web design.

One of the most frustrating things you can experience while browsing is when a website's design makes it difficult to read what you came for.

When this happens, all your efforts are wasted and any audience that might have been drawn onto your site is practically erased by pages with blocks of text in weird places and too many hyperlinks that don't serve an obvious function.

You've probably experienced this before on a website where the text was difficult to read due to page design at some point.

It may have been light color on white background or dark hue against black - but such designs harken back to those webpages from years ago who were not as knowledgeable about how their audiences would truly use them!

3. Website loading time

Do you know what's slowing down your site?

It's possible that it has something to do with your website design. One of the most significant components of technical SEO is website speed, which is a major flaw for many websites.

If you haven't been ranking well, it's possible that your website is simply too slow, causing visitors to leave quickly.

Images can slow down your website. If you want to make your site faster, then remove unneeded plugins and optimize the images. You should also try to make your site load in two seconds or less. To do this, you can enable browser cache, for example.

The internet is always evolving, and with it comes new challenges. One such challenge on the horizon for site owners: making sure your website loads quickly enough to keep users engaged.

Making sure a user has an enjoyable experience when they're at your page will lead them in turn back to you again next time as well - which makes having a good loading speed all the more important!

The opportunity cost of waiting too long can be huge; up to half of potential visitors are likely just going ahead and leaving before even taking any action with what's being offered (even if that was their intent).

Users also don't want slow or delayed pages because this means wasted data usage over mobile phones' limited bandwidths, not mention how much slower typing gets without

4. Site map that is crawled by Google

Web design can help you in many ways when it comes to indexing your website. If you want search engines to crawl through your site more logically, there should be a sitemap available for them. 

It is good for crawlers when you optimize your site. Crawling will be easier and it will help them rank your site better. This could also make things quicker for visitors and webmasters on your site.

Your sitemap gives search engines a map of all of your website's pages and information. This allows you to inform search engines which pages on your site are the most significant.

For bigger websites, it is also important to make a sitemap. That way, the website will be easier for people to use and find what they want. 

A person who comes to your website for the first time can look at your sitemap and find what they want easily. Your sitemap will also tell you which pages are more important than others so that it is easier for people to find them.

5. Obtaining User Confidence 

You can't truly assess how much people trust you or your website, unlike some other SEO variables. Gaining trust, on the other hand, is still an important aspect of improving your website's ranking.

We've grown accustomed to seeing flawless websites that deliver exceptional user experiences. When we visit a website, we expect to see something that is clean and modern.

We want something that is simple to use, straightforward to browse, and can provide us with the information we need quickly. We believe that these types of websites are more trustworthy.

Web design and SEO work best together, so it's important to have a good website. A poor web design can turn off potential customers from your product or service before they even visit the site. 

You may be providing exactly what people are looking for on your website but if you present it in an outdated way that is difficult to use, visitors will leave without browsing any further. 

When designing websites, there are many things you need to consider. You should think about what colors will look good on your homepage and how easy it is to navigate the different pages of your blog posts.

Let's chat about designing your own SEO Website.
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Aubrey Lang Founder of Idle 2 Idol