The internet has opened up a new world for dentists. The days of advertising in the yellow pages, and waiting to be discovered by patients are gone. Today, you can have your own website that is optimized for Google search results, or blog on platforms like Facebook and Twitter to get the word out about your dental practice!
Can you imagine how successful a dentist could be if they were able to draw in all those people searching online? It's possible with digital marketing strategies! In this post we will discuss some of the best ways for you as a dentist to use digital marketing tools effectively so that more customers come through your door.
There are a lot of different ways you can use digital marketing for your dental practice. Some strategies will be better than others depending on the type of business you have, and which services you offer to patients in need.
Have you been struggling to grow your dental practice? Do you feel like the marketing has become stagnant and that everyone else is doing the same thing as you but it's not working? It's time for a new growth plan. In this blog post, we will discuss how to create a new growth plan that will help attract more customers and keep them coming back!
It is important to create a new growth plan for your dental office. Set aside a day and think about all the different marketing ideas you have that would work best with what you offer in order to figure out which ones will be most beneficial. You can include valuable content strategy such as blog articles or promote special offers, discounts, contests etc., so it won’t seem like everyone else has already flooded their social media with these types of posts. With this information at hand now, anything becomes possible!
You can set up an automated email marketing system that will send out monthly newsletters to your patients. You'll be able to reach a lot of people with one message, and if you make it personal by including their name in the headline or as the recipient then they are more willing to give it a read.
The key to email marketing is sending out a regular, monthly newsletter so patients don't forget about you or what you have going on in the office. It's also important to ask for their permission before adding them to your list of recipients. Ask your patients to join your newsletter so that they can get the latest news and information from your practice.
If you want to start a digital marketing campaign for your practice, go ahead and make some social media accounts on Facebook, Twitter, Instagram, YouTube or any other platform that may be used by prospective patients looking for dentists in their area.
Keep in mind that what you post should be informative enough for prospective patients but interesting enough so they want to stay tuned into the account. Create content with strong call-to-action that urge patients to book an appointment or a consultation.
First and foremost, if you're not already using Google for your practice (or at least attempted to), now is the time! Creating a google my business account and linking it with your website will allow potential patients to see where you are located as well as what services you offer. Google is a powerful search engine that has the potential to send tons of traffic your way.
This will allow you to have a professional-looking online presence that potential patients can easily find when they search for services in your area. Once you've created the account, it's time to start filling out the necessary information. You'll want to make sure that everything is accurate and up-to-date before continuing with this process; otherwise, you may be turning people away who would otherwise be interested in seeing what your practice has to offer!
Your office is the first thing potential clients see when they're looking for a dental professional to visit. It's important that your office photos accurately reflect what people can expect during their visit, so take some time to learn how to take good pictures of your office and share them with everyone online!
Post the photos to all of your online dental listings and on your social media channels to make sure they reach people who don't search for you online, but might see the post in other ways. Don't let your dental office be invisible online. Post photos of the building, staff and latest work on social media to help people find you.
A dental office tour video is a great way to showcase your business and put potential clients at ease. With so many dental offices now having online presences, it's important that you have a virtual tour of the facility as well. This will help improve your SEO results and draw in more traffic from search engines like Google or Bing.
If you've got an office tour video that shows potential clients what it's like inside, upload it onto YouTube and share with friends or family across all platforms. If you do not have a virtual tour of your office, consider filming one or hiring a local freelance videographer to film the virtual tour of your dental clinic.
Social media is a great way to network with patients! It's an easy platform for you to show off your work and share what you do, which will help build trust in new clients. Social networking websites like Facebook, Twitter, Instagram, Google+, and Snapchat can help you reach out to new clients. When using these sites for marketing purposes, be sure to focus on building a personal relationship with your followers.
Find out which of your potential clients are the most active on social media and follow them! Share relevant content that will keep their attention, like photos of oral care or videos from professional events you attend to new procedures available at your practice.
If you run a business that deals with customer service, such as dental care, customer reviews can help your practice grow exponentially. In this blog post we will discuss how to get more customer reviews and why they are so important for your marketing strategy.
Customer reviews are one of the best ways to get more customers coming into your practice. If you have an existing customer with something good to say about the service you provide, ask them if they would be willing to write a review on one of these platforms: Google, Facebook or Yelp. They will feel great because they are doing good for their community and also helping out the business that gave them such a great experience!
Well, dental marketing is all about building a relationship. You want your patients to know what they need for their dental care but also how you can help them feel better. One of the most overlooked ways to get new patients is by handing out flyers in your local area and leaving them in local stores. This lets people find out about your practice without even having to search online!
When you are promoting your practice, don't forget to promote yourself! Dental marketing is all about building a relationship with new and old patients alike. Demonstrate the compassion and empathy necessary in being an excellent dentist to them as well. Hand out flyers in your local area and leave them in local stores.
In the world of digital marketing, blogging is an essential tool. If you have not yet written a blog post about your dental practice, then now would be the time to do it! You don't need any special skills or fancy design software to write posts, you can outsource these services to a provider if you don't have the time or patience to write these blogs.
This is where the inbound marketing comes into play. In this process, you create an attractive blog for your dental practice and then distribute it to a variety of platforms such as social media sites like Facebook or LinkedIn, industry-specific groups online, forums that are related to dentistry, etc. You can also share backlinks.
A blog can be an amazing way to grow your practice and share the knowledge that's going on in your head with others searching online! In addition, if done correctly it can lead patients back into the clinic for filling cavities or other oral care services.
Examples dental blog posts your dental patients are looking for:
· How to Brush and Floss Your Teeth
· What is Invisalign?
· Dental Care for Kids - Tips & Tricks To Keep Them Happy!
· Create a Facebook Page for Your Dental Practice
· A Facebook page is an easy way to connect with more people and increase your visibility online. You can post pictures, ask questions, offer coupons, write blogs posts - whatever it is that will help generate interest in your dental practice.
One of the best ways to learn about what people are talking about a particular industry is by joining Facebook groups. Join as many dental-related groups on Facebook that interest you and keep tabs on them, both in terms of discussions and comments. Build content around the frequently asked questions dental patients have.
SEO is an important aspect of your digital marketing strategy. Optimizing your website can make it more visible to people searching for dental services in the area, and you'll see a greater number of conversions as a result.
Search engine optimization helps increase visibility on search engines like Google by targeting keywords that will be used when patients are looking for you dental practice.