The majority of online store owners place so much emphasis on their marketing efforts that they totally overlook the importance of a well-designed website. Would you rather save money by building your own home or hire a professional to build one for you that won't fall down on you while you're sleeping?
It truly amazes me that despite spending more than 95% of their budget on attracting visitors to their site, they aren't doing everything they can to turn those visitors into paying customers. A poorly optimized page will drive away visitors and waste a significant portion of the online marketing budget. But fear not, I’m here to help; in this article, I'll show you the top 5 steps that should be on your online store's checklist.
When a product is about to run out of stock, let your customers know. This urges them to buy right away or risk missing out on the product. A low inventory amount often reassures the customer that the item is trendy, allowing them to feel confident in their purchase. If you have data suggesting that users purchase larger amounts of an item, obviously, displaying low stock levels could hurt sales if you don't have enough stock to meet their demand. This strategy is generally best used when you know you'll be able to sell the item in individuals purchases.
When purchasing goods online, an increasing number of consumers look for free shipping. Expensive shipping fees will discourage visitors and reduce your profit margin. As the business owner you must ensure customers that you do have a bigger advantage to cover the delivery fee; offering free shipping will almost certainly increase your orders. Include the cost of shipping in the item's price or cover the cost with your earnings. Covering shipping costs with profit will only work if you have a high volume of sales; otherwise, you will either breakeven or lose money.
Although free shipping isn't always possible, it's important to avoid appearing too expensive. Make it clear right away, regardless of the cost of shipping. If you don't want to lose a customer when they find out they have to pay unforeseen charges at the checkout, you must be transparent.
To incentivize consumers to purchase before the deal expires, you might offer limited-time discounts, free items, or package deals. To urge them to click that vital add to cart button, emphasize the amount they can save by buying now, the time left before the deal expires, and the number of people who have already purchased the deal.
Signals of trust are extremely important. Make an effort to provide guarantees and make use of well-known certification brands such as McAfee Secure and Trusted Shops. Show off any awards you've received. Adding authentic reviews of your service is another way to build trust. Your phone number and live chat icon should be prominently displayed. This demonstrates to your clients that they can contact you promptly in the event of a problem.
Although you may have little control over this issue and wouldn't want to spark a competitive market with your rivals, it's critical that you try to compare the buyer's perception of value. If you are proud of your company's performance, gloat about it by including a price comparison between you and your rivals. Displaying reviews from current customers is a good way to make sure that the visitors see the quality of the product. Having product reviews on product pages will be extremely beneficial.