You’ve probably seen websites, social media pages or TV commercials say something like “Let’s hear what our customers are saying”. Their stories catch your attention and you’re instantly interested in the product or service being offered. What these customers are doing for these companies are called testimonials.
Testimonials are affirmations that are given by real people who have real stories about the products and or services they have experienced or bought from companies and brands. In this digital day and age, testimonials are becoming a staple in the marketing campaigns of big and small brands alike.
In this blog, we will explore some of the many reasons why testimonials are important and why you shouldn’t leave them out of anything that you would be doing for your company or brand from now on.
Reviews help your brand or company to establish its credibility in the game. The fact already exists that you do offer a product or service but so do other brands. You can use testimonials to tell the story of why you are set apart from the rest.
Reviews can be given in both print and video format and they can be used in articles, interviews and even just stand alone features on your website or social media. It can create noise that will encourage other people to speak and give their opinion as well.
A familiar face or someone you can relate to always goes along way. First impressions are lasting and create an emotional appeal like no other that will set your brand apart from the rest. It builds trust and fosters confidence in the product or service that you are offering. Incorporating testimonials will definitely bridge the gap of unfamiliarity between you and your customers. It will show the humanness that exists within your brand and make it more relatable.
Getting your clients or customers to write a testimonial will prove to be very valuable to both your online and offline reputation. They allow future customers or clients to read and listen to past experiences that will most definitely provide a sense of trust before they even make the decision to purchase from or work with you.
Don’t be afraid to ask your customers for testimonials either, many of them offer them willingly but it isn’t wrong to ask.
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