Most people use search engines on a daily basis. Remember the last time you shouted the phrase "Google it"? If you look closely, you'll notice that the search engine results page (SERP) is going to contain a blend of organic and paid website results.
Organic results are the ones that come straight from the search engine's algorithm; paid search results are mostly just links that appear on the results page because marketing dollars have been spent to position them there. Paid results are labeled as "sponsored content" separated with both a shaded box, and perhaps even given their own section, on the sidebar.
Whenever it relates to search traffic, the vast majority of users (94%) favor organic results to paid ads (6%). The very first result will be the one with most clicks among the top searches retrieved. Based on the ranking alone, the top result on a search engine giant like Google gets33% of website traffic. The second link gets 18% among all online traffic, and traffic for the remaining search engine results are distributed on something like a formula-based position and length of results.
Obtaining a portion of all internet traffic for a search term will result in a variety of benefits, the most advantageous of which is obviously an increase in revenue. Businesses, understandably, strive for the leading position. The process by which websites soar to the top of search results is a subject for another day, however the simple truth is that higher-ranking sites exist because of Search Engine Optimization (SEO).
Of course, “better” is indeed a subjective term. The best strategy for you might be determined by the type of company you operate, the goals of your online presence, and your resources. Organically high-ranking results convey a sense of superiority and credibility, which is especially helpful if your business is a service provider. Paid advertising, on the other hand, would assist businesses that specialize in a particular product or brand drive clicks and, as a result, conversions.
Organic search results are also more natural, which means they will continue to rank because you've published the content. Paid marketing, on the other hand, will stop appearing as soon as it reaches the set budget limit. It's probable that a mixture of organic search engine optimization and sponsored online advertising produces the best results for your target keywords. Trial & error my friend, trial and error!