Mobile websites are simply browser-based web services that are accessible from hand-held mobile devices. Mobile devices are mostly smartphones and tablets. Any website that is accessible on a laptop or desktop computer should be optimized for your mobile screen too.
If you’re not using a mobile device, then you’re probably not part of the 21st century - lol. We’re here to give you the top reasons why mobile or mobile-friendly websites are so important.
Since 2018, it has been reported that 70% of website traffic comes from mobile devices. Since 2020 and the onset of the COVID-19 pandemic, these figures would have definitely gone up. As long as you have a website, it should be optimized for mobile devices. It will make navigation on your website go smoother and your content should be readable too.
Having a mobile-friendly website will also make your content easier to share. This will then increase your reachability and online presence.
If you have a poorly designed mobile website, you may seriously want to consider addressing the problem and quickly too.
The more mobile-friendly that your website is, the higher it will be ranked in any user’s search. You should also ensure that your website is SEO (Search Engine Optimization) friendly. One key strategy of SEO is to use keywords in a strategic and creative manner to help you appear higher up in search results.
By simply having a mobile-friendly device that meets the standards that Google has set out will greatly determine the ranking of your website. The higher the ranking, the more visibility you will receive.
To know if your website is mobile-friendly you can also visit Google’s mobile-friendly testing page to see the result and to also know how to improve it.
As long as you have a mobile-friendly website, you will reach more people. Although a mobile app can perform actions much quicker than a mobile website. If you do not have a mobile application, ensure that at least your mobile website is operating at peak performance and will still give your users a pleasant and user-friendly experience.
Both platforms serve a purpose but keep in mind that if you have a mobile website, it will be easier for you to develop an app because you can simply export the information contained in the website to the app.
Overall, however, if your mobile website is optimized and is at its peak performance, you may not even need a mobile app because it can function as one and the same.
So there you have it, three insightful reasons why mobile websites are important. My name is Aubrey Lang founder of the advanced website design company - Idle 2 Idol. If you enjoyed this information, visit my website for more content and to access advanced website design services.