If you are a business owner and you are unaware of the importance of mastering SEO for your company, then this article is for you. The term SEO stands for “Search Engine Optimization,” which is the process of optimizing your online content to help your business appear in the top results for searches and key words. Overall this will drive more traffic to your company and website through organic search engine results.
When building a website it is imperative that one aims to have a clean, beautiful site with a strong foundation. To ensure the site is effective for your users while being easy to navigate and discover while searching with thanks and trust. Users will be thankful for the credibility of the brand and its digital properties.
There are many elements that go into establishing authority on search engines like Google. Authority is secured over time and is influenced by elements like:
● Quality backlink profiles
● Machine-learning signals
● Positive user behavior
● Optimized on-page elements and content
It is impossible to build credibility and trust overnight but that should not discourage you to master SEO. Establishing authority will do more for brands than most, if not all. Over time authority is earned and built, with consistency.
Like most things in life, good things take time. Building your brand’s authority takes patience, commitment and effort. Outside of your efforts and diligence, your success also relies on providing the user with valuable quality products and or services that help add to their overall trust of your brand.
Local search has become a fundamental part of small business’ success. The rise in growing domination of mobile traffic has been the cause of this. The goal for local SEO is to optimize your digital properties for a specific vicinity so that you are easily located. The goal is to get the user one step closer to a transaction. It will focus on specific towns, cities, regions and even states to ensure that you get to establish a viable medium for your brands messaging on a local level. It is important to have a strong emphasis on users reviews on sites like Google, Yelp, and countless others depending on your industry.
There are many obvious reasons why it is important for a business to make sure they are bringing awareness to their site, one of them being the buying cycle. Using SEO helps showcase the importance and dependability of what you offer customers, some say this could be a game changer. Users can’t possibly be aware of your services if your information online is buried away, hidden behind countless other similar brands with the same services. Your brand must be visible and in the right location for the connection to be made between the user and the website. With local SEO you will enhance your visibility and allow potential customers to find the answers they are looking for.
It goes without saying, that if you are not on the first page that appears on a search engine you are more than likely not killing it in the organic search game. A study shows that the first three organic search ranking positions garner nearly 40% of all click-throughs, while 30% of all results on Page 1 and 2 do not receive any attention at all.
This means two things:
● If you are not on Page 1, you need to be.
● There are many cases when a user types a search query and still can’t find
It will always be beneficial to implement strong, quality SEO on a brand’s website and digital properties. This will surely aid you in your marketing efforts.
Let’s keep it real, if you are a business owner, it is likely that you are already swamped with managing tasks, supervising projects and more - do you truly have time to manage your SEO in the best way possible to ensure your business the optimum level of visibility?
If the answer is no, then you are in the best position you could be. SEO is best handled by experts. You are now knowledgeable of SEO’s importance, and Idle 2 Idol is the best company to use to grow your organic search ranking position. Idle 2 Idol has proven to increase their clients visibility by implementing key tools based on their research, application and credibility.
Head on over to our SEO Services page to get started on giving your business the chance it deserves.