When it comes to working on your business, blogging is one of the last things that will come to mind if you want an avenue to help ‘make noise’ about what you do and what you have to offer.
Blogging is a creative way of making your voice heard. It is an organic traffic-driving tool that has been underrated, until today. Blogging is important for so many reasons. For the purpose of this blog we will share some of these very important reasons.
Have you ever visited a website and realized that the last time they updated or added anything new to the site was 2 years ago? Well, if they had an ongoing blog then they wouldn’t have had this problem. Blogging is actually a driver of traffic to your website. There are people who will look forward to reading what you produce.
If you aren’t able to produce content every few days, you can try for weekly, bi-weekly or even monthly posts. They know that they have something to look forward to and so they will always return. It keeps your business in the spotlight and it can help you to grow in other ways too.
Blogs help you with other types of content that you may want to create. You can use excerpts from your blog to create social media posts. Blogging can be about anything you want. Because of this, you can have even more condensed information to share otherwise. One blog post could turn into up to 5 social media posts. It really is a win-win situation if you are looking at it from this point of view. Blogging can, therefore, help to keep your other platforms fresh and interesting.
The more interesting and relevant the content is that you create, the more you will show up on searches. The key to this is to also remain consistent. What also helps with high-ranking search results is something called Search Engine Optimization or SEO for short. By applying SEO strategies, you are able to strategically target particular groups when they search for specific topics.
Blogging is not only for informational purposes. You can use your blog for call-to-action initiatives as well. Let’s say that you wrote a blog on how to use one of your products. In this blog, you shared great and insightful information that your readers can use. They become interested in the product and at the end of your blog you used a call-to-action technique to direct them to where they can go to make a purchase. You would have just used a ‘content to sales funnel’ that is simple and organic.
My name is Aubrey Lang of Idle 2 Idol. If you enjoyed this content, visit my website for more. You will also be able to access my website design services.