In todays’ era, the quality of your business's website can either make or break you. If you do not have a website for your business, it is beyond beneficial to make your business more competitive and visible by having a professional create one for you and your brand. Individuals tend to trust the legitimacy of one’s company based on if they possess a website for their services.
It is imperative you hire a professional like the experts over at Idle 2 Idol to handle your website needs so that you can avoid the pitfalls many fall victim to. Slow website loading speed is a sure way to lose potential clients or viewers on your site. Having a responsive website can guarantee you are effectively conveying and presenting your business and service to the world. This increases the likelihood of your website targeting a larger audience. Ensuring you decrease the chance of slow website loading speed will be key to a successfully run and viewed website.
Hiring a professional to create your website can help in many ways because they are aware of the major issues sites face, such as high bounce rate problems. High bounce rate issues is the percentage of people who click to leave your website. The typical average for an excellent rate is between 26 to 40 percent. The average bounce rate is 41 to 50 percent and anything over 70 percent is disappointing and needs to be fixed as soon as possible.
Some causes of having a high bounce rate are, slow website loading speed, self sufficient content, misleading title or tags and more. As previously mentioned, having slow website loading speed can severely impact the rate at which people leave your sight. In this fast paced world, people are constantly looking for the quickest route.
Having self sufficient content can lead to high bounce rates because if the customer visits the site and is able to digest all the information in a matter of minutes, they will leave because they have all they need. That can be a great thing, but it can also mean that you should revisit your website layout and text to ensure that you provide more of an experience for the visitor while they are on your site. Short and simple is nice, but does not help decrease your high bounce rate.
If once the customer or viewer lands on your site and they notice that the information being provided does not match the title, they will no longer waste another second on your page, therefore increasing your high bounce rate. Having a professional reviewing your site from the perspective of a viewer to let you know if you are unknowingly sending the wrong message is key. This can save your site and business in the long run.
Attracting traffic to your site is important for your reach and the number of potential sales or customers you could receive. But if your website is poorly designed, you will end up with relatively low traffic and low conversions. While on the other hand, if you have a great website, it will attract high traffic and also lead to high conversions. The goal is to get people to your site, learn about your company, see their needs will be met by your services and then a purchase is made. Ensuring you have a professional from Idle 2 Idol on your team will help you maximize your reach and help lead to monetization from your site.